Dark and Lovely.
Aug. 31st, 2016 11:54 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
ranjabatibasu posting in ![[community profile]](https://www.dreamwidth.org/img/silk/identity/community.png){kind=small}
engh_2016One of the most frequently aired advertisements on Indian television are those of fairness creams. I've lost count of the number of times I have changed the channel out of irritation from these demeaning and pathetic ideas of beauty. I realise that media is a reflection of society and this by default brings out the negative ideas associated with the darker skin among our people. It is ironical to note, that tanning is a popular practice among the lighter skinned as if to completely validate the age old statement of the grass being greener on the other side.
A huge gender bias also adds on to the scene, where darker women are not preferred as examples of attractiveness or beauty. The nature of the person as such stands completely irrelevant and the entire judgement is based on the skin tone.
People naturally have succumbed to these societal pressures which has directly elevated the sale of these products. It is important to mention that the creams, do not actually work. They simply lure the population (especially of the semi urban and rural background) by involving famous celebrity icons to exploit their so called weakness.
It is necessary to remove these misleading ideas and propagandas and to introduce non-racial ideas into the society. It is also important to celebrate darker skinned icons of all fields as this is again the easiest way of influencing a society.
A huge gender bias also adds on to the scene, where darker women are not preferred as examples of attractiveness or beauty. The nature of the person as such stands completely irrelevant and the entire judgement is based on the skin tone.
People naturally have succumbed to these societal pressures which has directly elevated the sale of these products. It is important to mention that the creams, do not actually work. They simply lure the population (especially of the semi urban and rural background) by involving famous celebrity icons to exploit their so called weakness.
It is necessary to remove these misleading ideas and propagandas and to introduce non-racial ideas into the society. It is also important to celebrate darker skinned icons of all fields as this is again the easiest way of influencing a society.
